neobt
The FinTech category describes the new technology that improves and automates the delivery and use of financial services, to increase business efficiency, help businesses grow faster, and create better, convenience-driven experiences for customers. FinTech products are therefore vital, inevitable, a must-have in the evolution of the banking sector.
In 2019 BT mandated Brandient to advise on the new digital bank brand identity and strategy — asking for naming and design solutions, as well as positioning brand promises and strategic architecture solutions within the bank portfolio.
NeoBT name is self-explanatory, projecting the company's ambition to make performance into the neobanks category.
NeoBT was launched as the “New generation of online banking from Banca Transilvania” — an internet and mobile banking platform offering the whole UX rethought and redesigned from scratch — including branded gestures, capable of putting the brand in the position to direct and mediate sentiment-charged actions.
Client:
Banca Transilvania
Industry:
Banking, Financial Services and Fintech
Project type:
New brand creation
Date:
2019
Services:
Brand positioning, Brand Name, Narratives and Voice, Logo design and Visual Platform, Digital design, Brand Guidelines
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