Cetatea Oradea

Cetatea Oradea (Oradea Citadel) is a unique historical space, which had been neglected for many decades before the new city administration embarked on a journey to bring it back to life and open it to the citizens of Oradea and to the whole world.

Its restoration over the course of several years — with contribution from EU funds — has transformed it from a mere historic venue into one of vibrant lifestyle.

Brand identity development originated from the idea that Cetatea Oradea is not just a citadel. It is a space-time of lifestyle and multi-experience, a place to live, breathe, and feel — a truly experiential destination. 

The design exacerbates the contemporary, sensorial aspect of the space, conveying the place's capability for harmonious co-existence, co-creation of value, communication, and collaboration among beautiful minds and spirits.

Client:
Visit Oradea

Industry:
Social Impact, culture and education, Destination and Real Estate, National Identity Programs

Project type:
New brand creation

Date:
2021

Services:
Brand Audit, Brand Positioning, Narratives and Voice, Logo Design and Visual Platform, Corporate Identity Program, Branded environment

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