tazz
Food delivery services new brand, driven by a fast-track leadership ambition and an operational excellence promise, by Naspers Group.
Speed and fast(est) delivery — the holy grail of the category inspired us to create TAZZ. The name, deriving from the Tasmanian (devil) stunning character, is accompanied by a thunder-ish visual identity that conveys the ideas of fast delivery, and instantaneous fulfillment of wishes. A kind of “Mision: possible” mantra (brand idea) with a “Ready for mision” brand slogan.
Red as the color of choice, together with the (on-reverse-perceived/read) thunder sign that exacerbates visibility for a brand always on the run, were the fundamental building blocks of a brand image capable of supporting both outdoor signalization as well as the digital journey and appearance design—in a relatively crowded market category for a new player. The sharp, crisp, and hyperbolized visibility proved to be a key success factor for the launch of the brand.
Client:
Dante International, Naspers Group
Industry:
e-Commerce
Project type:
New brand creation
Date:
2020
Services:
Brand positioning and Promises; Brand Platform; Naming; Logo Design and Visual Identity Program; Digital Design; Communication Design and Creative Communication
The sharp, crisp, and hyperbolized visibility proved to be a key success factor for the launch of the brand.
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