tazz

Food delivery services new brand, driven by a fast-track leadership ambition and an operational excellence promise, by Naspers Group.

Speed and fast(est) delivery — the holy grail of the category inspired us to create TAZZ. The name, deriving from the Tasmanian (devil) stunning character, is accompanied by a thunder-ish visual identity that conveys the ideas of fast delivery, and instantaneous fulfillment of wishes. A kind of “Mision: possible” mantra (brand idea) with a “Ready for mision” brand slogan.

Red as the color of choice, together with the (on-reverse-perceived/read) thunder sign that exacerbates visibility for a brand always on the run, were the fundamental building blocks of a brand image capable of supporting both outdoor signalization as well as the digital journey and appearance design—in a relatively crowded market category for a new player. The sharp, crisp, and hyperbolized visibility proved to be a key success factor for the launch of the brand.

Client:
Dante International, Naspers Group

Industry:
e-Commerce

Project type:
New brand creation

Date:
2020

Services:
Brand positioning and Promises; Brand Platform; Naming; Logo Design and Visual Identity Program; Digital Design; Communication Design and Creative Communication

brandient_tazz_case_1
brandient_tazz_case_2
brandient_tazz_case_6_1 brandient_tazz_case_6_2

The sharp, crisp, and hyperbolized visibility proved to be a key success factor for the launch of the brand.

brandient_tazz_case_7

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