tazz

Food delivery services new brand, driven by a fast-track leadership ambition and an operational excellence promise, by Naspers Group.

Speed and fast(est) delivery — the holy grail of the category inspired us to create TAZZ. The name, deriving from the Tasmanian (devil) stunning character, is accompanied by a thunder-ish visual identity that conveys the ideas of fast delivery, and instantaneous fulfillment of wishes. A kind of “Mision: possible” mantra (brand idea) with a “Ready for mision” brand slogan.

Red as the color of choice, together with the (on-reverse-perceived/read) thunder sign that exacerbates visibility for a brand always on the run, were the fundamental building blocks of a brand image capable of supporting both outdoor signalization as well as the digital journey and appearance design—in a relatively crowded market category for a new player. The sharp, crisp, and hyperbolized visibility proved to be a key success factor for the launch of the brand.

Client:
Dante International, Naspers Group

Industry:
e-Commerce

Project type:
New brand creation

Date:
2020

Services:
Brand positioning and Promises; Brand Platform; Naming; Logo Design and Visual Identity Program; Digital Design; Communication Design and Creative Communication

brandient_tazz_case_1
brandient_tazz_case_2
brandient_tazz_case_6_1 brandient_tazz_case_6_2

The sharp, crisp, and hyperbolized visibility proved to be a key success factor for the launch of the brand.

brandient_tazz_case_7

Other featured projects

Fashion DaysAbout fashion must-have and obsessive coolness.

GenecoBuilding the power-brand for Singapore's electricity market.

BitdefenderBuilding trust by reducing global cyber risks

HeyBluA witty brand focused on overcoming financial limitations.

eMAGHelping the e-commerce front runner articulate its leadership.

SilvaRecreating the authentic Romanian Craft-Quality beer brand.

Team RomaniaCommercial emblem for the Olympic Team.

CărtureștiRebranding the iconic Romanian national bookstore.

From Skin to SoulVegan body care products for South Eastern Asia.

FreshfulFresh groceries delivered straight to your door.

Neo BTCreating the neobank experience.

LibrisRebranding to reignite the passion for books.

CreatopySmart SaaS tools for Creative Empowerment.

AgricoverRebranding a top European player in agriculture.

VictoriabankRevitalizing the oldest commercial bank in Moldova.

Interactive GroupA future-aligned, value-rich identity for the Pakistani technology group.

LoginRoPositioning Romania as a destination for young tech talent.

O'MACRebranding the challenger in small agriculture tools.

PromaterisA new evolutionary chapter in plastics industry

National Football TeamBalancing heritage and contemporary aesthetics.

Romanian Football FederationRebranding to support the Federation’s ambitious reform.

DedemanThe rebranding that made history for the uncontested leader of the Romanian DIY.

Ro Olympic and Sports CommitteePreparing Romanian presence at the Rio 2016 Olympic Games

Autonom Driving growth with impactful branding in modern mobility solutions.

KlarwinLeaping to a higher reputation league of Fluid Perfection.

Biz Singapore IssueTed Dot-winning Singapore-inspired cover design.

Ave ForchettaNew brand creation in a funky Italian neo-bistro restaurant genre.

TrickshotRebranding of the epitome 'eatertainment' restaurant chain for growth.

CartofisserieBuilding a French fries emporium brand.

BadsterThe thirst to break every rule in the book

HelpNetRefreshing and repositioning a leading pharma chain.

SolarisNew brand alignined with global healthy nutrition trends.

Rugby RomaniaLorem ipsum dolor sit amet

QFortBuilding a success story within the European market.

Idea BankA “Fresh banking from Poland” brand localization.

NextebankCreating a “next-gen banking" brand experience

PeliPartnersConsolidation of the law firm led by the power couple Francisc and Carmen Peli.

Ro Football CupRebranding

Agora Floreasca A chic urban mall, blends wit and geography in its symbol.

TinmarEstablishing a leading energy services integrator.

NeumarktLorem Ipsum

CiucLorem Ipsum

GambrinusLorem Ipsum

Ciuc RadlerLorem Ipsum

Impetum GroupLorem Ipsum

PolianaLorem Ipsum

ShopmaniaLorem Ipsum

MerchantProLorem Ipsum

Patria BankLorem Ipsum

DLA Piper DinuThe 15th anniversary and a fresh communication design concept

E.ONLorem Ipsum

Paval HoldingLorem Ipsum

YTL GroupLorem Ipsum

EvergentLorem Ipsum

RTCLorem Ipsum

FabryoLorem Ipsum

City of OradeaThe edge of branding practice: place branding.

Cetatea OradeaReviving a Destination brand.

KindityEarly education in Malaysia, fostering 'nurturing kindness, releasing potential'.

BiogoodPioneering modern organic retail.

LucaLorem ipsum

OrigoLorem ipsum

Țuca & AsociațiiLorem Ipsum

CuculandLorem Ipsum

SecomLorem Ipsum

QualiansLorem Ipsum

FrudisiacLorem Ipsum

ÜbernutsLorem Ipsum

FonomatLorem Ipsum

DomoLorem Ipsum

ApidavaFrom humble beginnings to an internationally recognized Transylvanian honey brand.

AstralLorem Ipsum

YardiniLorem Ipsum

ToyplexLorem ipsum

ExigioLorem Ipsum

Europa FMLorem Ipsum

Balvanyos ResortLorem Ipsum

EuropharmLorem Ipsum

Nanoramic LabsLorem Ipsum

FastCapLorem Ipsum

NeocarbonixLorem Ipsum

Folkwear SocietyLorem Ipsum

SmartreeLorem Ipsum

AktaLorem Ipsum

Good RoutineLorem Ipsum

FulgaLorem Ipsum

EquiliantLorem Ipsum

StockDayLorem Ipsum

Nemo ExpressLorem Ipsum

Alfa·Bank InSyncLorem Ipsum

BrioLorem Ipsum

AlbalactLorem Ipsum

DelacoLorem Ipsum

Fortuna CoffeeLorem Ipsum

SavanaLorem Ipsum

CEC BankTurning around the oldest banking institution in Romania

Transavia FragedoLorem Ipsum

ChalibriaRebranding

BrewzeusMaterializing a new evolutionary chapter in the local plastic industry

GeoklastData intelligence powering solutions in waste management sector.

Făgăraș World-Class Nature ReserveA love brand for Europe's largest, wildest natural park destination.

AccesaStrategic digital transformation services.

Peakture HotelMake yourself some beautiful memories.

BluidInnovative water-based solutions for professional and residential use.

Brico DepotPost-M&A design and culture adjustments for the DIY chain.

CRHPost-M&A brand consulting and localization.

EuroanswerRebranding the BPO expert in both emerging and established European markets.

F·Zeen ResidencesNew brand for the chain of high-end apartment projects.

ING BankCulture explorations and adjustments.

InmedioBrand and design update for the chain of convenience stores.

Transilvania InvestmentsRebranding the former SIF Transilvania (Financial Investment Society).

Pant Hoot MovieDocumentary about a master chimpanzee linguist.

ExavetNew brand for Regina Maris's veterinary imaging and analysis lab.

VeritheraNew brand focusing on advanced, client-centered complementary medicine.

Romanian Embassy in SingaporePro-bono work for the Romanian Embassy in Singapore.

YTL FoundationScholarship, thought leadership, and community projects in Malaysia and beyond.

AngstRebranding of the quality meat products company.

Merinde UrbaneNew brand for tasty, nutritious, ready-to-serve meals.

GlaxoSmithKlineConsulting on cold and flu brand portfolio

Mega ImageComprehensive retail design upgrade for the supermarket chain.

Orange SchoolContent, design and seminars for the Orange Communication School.

Bunătăți de la BunicaBrand and packaging design update for the line of cooking ingredients.

WiesanaLorem

UnireaLorem

LincoLorem

FrühstückData intelligence powering solutions in waste management sector.

RadiocomLorem

RenaultLorem

Blue TrainLorem

Tall BallLorem

TBI CreditLorem

TerrasignaLorem

ZentivaBrand localization and positioning consulting.

GE MoneyBrand consulting on merger between GE Money and Garanti Bank.

TunisianaRebranding of Tunisiana, the national Tunisian telco and local success model.

BRD Societe GeneraleBrand strategy consulting in response to the global financial crisis.

VodafoneBrand strategy consulting in response to the global financial crisis.

News radar

Join the Brandient community! Stay in the loop with innovative branding insights, exclusive design content, and inspiring case studies.

Stay in touch with Aneta's latest opinions — articles, interviews, and podcasts — on entrepreneurship, marketing, branding pioneering, leadership, and culturally meaningful current events.

Brandient Radar is a select and non-intrusive, low-volume newsletter.

Follow our flight path — sign up for our Radar newsletter today!

get in touch

Client? contact us

5 Mendeleev Street, 3rd floor,
Bucharest 010361

Expert? Join Us

Are you brimming with talent and unshaken by challenges? Then, consider this your invitation to join our elite team, dive into complex problems, and have the opportunity to see your work make a mark far and wide.

Please submit your cover letter and relevant credentials:

friend? follow us

Copyright © Brandient 2002–2024. All Rights Reserved.

View