Team Romania Commercial Emblem of the Romanian Olympic Team

Creation of the first commercial emblem for the Romanian Olympic team revealed at the Olympic Games in Paris 2024.

The Team Romania brand is an important component of the nation’s branding itself. Its design must deliver the specific set of associators of the national visual identity, at the same time being relevant for the stature of the moment and sporting activities. 

Looking towards and (forward to) Romania's participation in the Paris 2024 Olympic Games, the current Team Romania communication key visual, needed review and renewal, to better support the entire mix of brand manifestations.

The new logo design strongly delivers a relational and emotional layer, through the appeal to cultural references (graphic suggestion of Brancusi column intertwined with the Romanian iconic traditional shirt motif) working as a „visual act” that activates, uplifts, and elevates the public sentiment of unity and belonging, and eventually generates a long-waited emulation. Last but not least, the entire construction appeals, unmistakably, to national colors – which makes the entire visual construction unique, authentic, and spectacular.

The new logo has been approved by the IOC as the commercial emblem of the Romanian Team and got the right to be associated with the Olympic symbols, part of the official signatures representative national kit.

The image and representation support were developed at the level of conceptualization of the design of the parade outfit for the Romanian Olympic team at the opening ceremony of the Paris 2024 Olympic Games and coordinating the fashion designer in charge of the creation of the outfits.

Client:
Romanian Olympic and Sports Committee

Industry:
National Identity Programs, Sports, Media and Entertainment

Project type:
Rebranding

Year:
2023-2024

Services:
Brand Audit, Brand Narratives and Voice, Logo Design and Visual Platform, Corporate Identity Program, Digital Design, Experience design, Creative Communication Design, Brand guidelines

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