Bluid
Creating a brand for a revolutionary reinvention of water.
Bluesolution set out to reinvent the most ordinary thing there is — water: natural cold-water cleaning that does the work of chemicals, reusable bottles that retire single-use plastic. Better for people, better for the planet. It asked Brandient for a brand equal to that ambition — one name and one identity to carry a whole portfolio of water technologies into professional and home use across the region.
The strategy came first. Brandient mapped a fragmented competitive landscape — water-cooler distributors, filtration specialists, cleaning-product companies, ozone-solution producers — and found no one claiming the ground Bluesolution actually occupied: the technology pioneer. The positioning followed: a visionary pioneer bringing the most technologically advanced water solutions, with a brand platform built to hold distinct promises for each product line, from professional hygiene to the home.
The name Bluid fuses blue and fluid — water at its simplest — a coined, ownable word screened for linguistic fit, trademark viability and domain availability across the markets it would serve, for a brand whose products span natural cold-water cleaning solutions and reusable bottles. Brandient gave it an angular, engineered wordmark: chamfered geometric capitals cut from a single deep blue, the B built on a hexagon and the D faceted to match — a mark that reads precise, modern and a little technical, under the line pioneering simplicity.
Set in white on a saturated royal blue (and reversed, blue on white), the identity runs cleanly across the range — spray bottles, aluminum flasks and packaging — clean, engineered, and unmistakably about water.
Client:
Bluesolution
Industry:
Non food and CPG, Manufacturing and Industrial
Project type:
new Brand Creation
Date:
2021
Services:
Brand Positioning · Brand Name, Narratives and Voice · Logo and Visual Identity Program · Corporate ID Program · Brand Guidelines · Digital Design · Communication Design
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