Secom Health Store
Creating Romania’s first Health Store — a retail concept for the health-conscious generation
Secom, the Romanian leader in integrative medicine solutions and premium dietary supplements, planned a chain of retail stores carrying the entire range of brands and private labels in its portfolio, alongside consulting services, with a promise of personalized advice and a rich, carefully curated experience for health-conscious, educated consumers. The brand caters especially to younger generations, alert to the movements and trends reshaping their lifestyle.
Brandient’s strategic input started with the name itself: “Health Store” is a positioning that created a new category on the market — the health-specialized retail experience, a concept meant to define and own the category.
In design, the concept is reflected in a clean, modern aesthetic, through typography and a natural color code. The wordmark supports the attributes of a modern lifestyle. The “Health Cell”, a graphic device that brings order and predictability, is strong enough to carry a complex visual territory: it recurs, with restraint, throughout the store’s interior and informs the rest of the brand’s communication.
Through a modern design and a category-descriptive name, the brand makes a leadership statement: a pioneer, educator, guide and best-practice reference on the market.
Client:
Secom Healthcare Group
Industry:
Healthcare · Retail and Consumer Services
Project type:
New Brand Creation
Date:
2024
Services:
Brand Positioning, Brand Name, Narratives and Voice, Logo and Visual Identity Program, Packaging Design, Branded Environments, Digital Design, Brand Guidelines
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