Agroland
From a local farm-shop chain to a national agribusiness powerhouse
Agroland began nearly three decades ago, when Horia Cardoș opened a small farming-supply store in Timișoara. That seed of entrepreneurship has grown into Agroland Group — a vertically integrated company comprising Romania's largest proximity farming-and-gardening store chain and two businesses listed on the Bucharest Stock Exchange.
By 2025, shifts in urbanization and in consumers' expectations of convenience and accessibility called for a strategic redefinition of the brand, and Agroland's management engaged Brandient to lead it.
Client:
Agroland Group
Industry:
Retail and Consumer Services
Project type:
Rebranding — Brand Repositioning
Date:
2024–2025
Services:
Brand Audit, Brand Positioning, Narratives and Voice, Logo and Visual Identity Program, Corporate ID Program, Retail Design, Digital Design, Communication Design, Brand Guidelines
Brandient clarified the group's brand architecture — Agroland Retail, Agroland Food and Agroland Agribusiness now name the group's areas of expertise and the relationships between them — and repositioned the anchor retail business from a farm store to a modern proximity pet & garden discounter, aligned with today's consumer needs.
Both the group and retail visual identities were redesigned by Brandient, with practical brand assets to support franchise branding and a refreshed look and feel that carries the new narrative while improving store visibility and attractiveness. A new retail graphic language connects the in-store experience with brand communication and anchors the brand within the visual standards of its category — a cohesive brand design system that supports growth, and brings clarity and a modern edge to one of Romania's most dynamic business stories.
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