Anvergo
A name that means scale, a letter shaped like a well
Romania’s oil-and-gas extraction industry runs on a long tail of suppliers — the machinery, tools and consumables that keep wells drilling. It is a fragmented, technical category in which a distributor’s hardest task is simply to be taken seriously: to read as one substantial, national partner rather than one more trader among many.
Brandient built the brand around that need for stature. The name comes from the Romanian anvergură — scale, scope, reach — putting the company’s ambition into its very first word. The identity then carries the idea down to the letterform itself: a capital drawn as a stylized drilling well, so the mark states the category and the scale in a single move, and the brand reads as substantial and unmistakably oil-and-gas at a glance.
Client:
Anvergo
Industry:
Utilities and Energy
Project type:
New Brand Creation
Date:
2009
Services:
Brand Name, Narratives and Voice, Logo and Visual Identity Program, Corporate ID Program
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