Benevo
Shopping can be enjoyed — even when you go looking for a home
Buying a home in Romania was, for most people, a stressful and opaque process — uncertain prices, mistrusted intermediaries, and no familiar way to shop with confidence for something so expensive. A group of Canadian investors set out to change that with an unfamiliar idea: the homes store — a single place to buy an apartment from a large portfolio and arrange everything around it, from furniture to services to legal and financial assistance. Brandient’s job was to make a brand-new concept instantly legible and trustworthy.
Brandient created the name, the visual identity and the retail graphics, building the brand on certainty, ease and the pleasure of shopping — so that even a high-stakes purchase could feel like a confident, enjoyable one. The name Benevo — from bene (good, benevolent) and evoluție (evolution) — and a solid yet friendly identity gave the venture reassurance and warmth in equal measure.
Benevo launched in 2008, into a real-estate market just turning tense — a brand built to take the anxiety out of home-buying, arriving exactly when buyers needed the reassurance most.
Client:
Benevo
Industry:
Retail and Consumer Services
Project type:
New brand creation
Date:
2008
Services:
Brand Name, Narratives and Voice
Logo and Visual Identity Program
Branded Environments
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