Bilanț
Identity and cover design for an economic monthly
Bilanț — "balance sheet" — is an economic and financial monthly that needed a visual identity as disciplined as its subject.
Brandient designed the logotype and the editorial cover system, giving the title a clear, authoritative presence on a newsstand crowded with business publications. The design balances the rigor the name promises with enough warmth to invite a general reader, not only the specialist.
Client:
Bilanț
Industry:
Sports, Media and Entertainment
Project type:
New Brand Creation
Date:
2004
Services:
Logo and Visual Identity Program, Publication Design
Other featured projects
Klarwin ExpoApa26 StandTransforming an expo-stand into a brand statement
Anul Nadia ComăneciBranding the year of the perfect 10
Sports FestivalThe Grand Stage of Movement Celebration
BT CardsA single master card-design system built to carry Romania's largest card portfolio
Good Routine Wellness FoodsA natural extension of the Good Routine private label, by Secom
Profit PointFrom a scattered roster of names to one financial-education network
RoPayFrom a feature in every bank's app to a national brand
Solaris — packaging design systemA scalable packaging design system for a 600-product portfolio
YAM You Are MoreCreating the first robo-barista platform in Romania
ZmeuA daily coffee with the wit of a folk-tale dragon
CoffeEastBranding Eastern Europe's first specialty coffee festival
Edge InstituteBranding a movement for the digital acceleration of Romanian society
EvrixaTurning Orange Money's platform into a digital-banking brand
Flanco Smart DiscounterBusiness transformation through rebranding, repositioned as the First Smart Discounter
Rebound TechnologiesNaming and surface design for a grid-interactive cooling technology
Team RomaniaThe first commercial emblem of the Romanian Olympic team
Team Romania Olympic CostumesTeam Romania's new emblem, made wearable for the Paris 2024 opening ceremony
DLA Piper DinuA 15th-anniversary communication concept and a "Future of Law" art collection
LucaAn upgrade for a street-food category leader
Origo CoffeeRebranding the pioneer of Romanian specialty coffee
Peakture HotelPeak meets picture — a hotel named for its view
Ryt Digital BankBuilding the right bank for Malaysia
TeknopureA new brand for the air-purification market
Travel CarpathiaA conservation-rooted travel brand for the Fagaras wilderness
Ave ForchettaAn Italian neo-bistro brand for the post-pandemic table
Cellficient AIBranding Nanoramic's AI layer for battery-cell efficiency
Cetatea OradeaThe medieval heart of the city beats to ultramodern rhythms
ExavetA veterinary lab for the "extended family"
LibrisReigniting passion for books in the digital age
City of OradeaPlace branding at the edge of the discipline: a city whose reality had outrun its reputation
AgricoverA next-generation brand for the leader of Romanian agribusiness
BluidCreating a brand for a revolutionary reinvention of water
BrewzeusA specialty-coffee brand made exclusively for a retailer
FreshfulBranding the convenience of fresh groceries delivered to your door
HeyBluNew digital brand creation for an international consumer-credit fintech
Transilvania InvestmentsA former SIF given a modern identity for new investment opportunities
TrickshotRepositioning an "eatertainment" restaurant chain for growth
CărtureștiRebranding an iconic Romanian national bookstore for today's audience
Dăruiește ViațaBecause there is no better cause than life
Fashion DaysFashion for real life — "the extraordinary of normality"
Impetum GroupA holding renamed for impetus — a force for business value
InmedioIn the middle of your daily routine
LoginRoPositioning Romania as a destination for young tech talent
PolianaDemocratizing healthcare through a national network of medical-analysis labs
PromaterisMaterializing a new evolutionary chapter in the local plastics industry
TazzUnstoppable speed, with a hidden lightning flash
AccesaFrom staff augmentation to digital-transformation partner
AutonomBringing order and visibility to a fast-growing mobility portfolio
EquiliantSupporting growth — a brand for an SME investment fund
MerchantProThe complete platform for small and growing online businesses
Neo BTA new digital experience from Banca Transilvania
O'MACRebranding the challenger in small-agriculture retail
PeliPartnersThe spirit of partnership, belonging and commitment
Ciuc RadlerThe Radler that nearly outstrips supply
Romanian Football FederationRejuvenating the FRF brand to support the Federation's reform agenda
VictoriabankRevitalizing the oldest commercial bank in Moldova, under Banca Transilvania's watch
Budureasca ClasicThe everyday range, redrawn around a ritual of joy
CartofisserieBuilding a French fries emporium brand
From Skin to SoulA purpose-led vegan body-care brand — care that gives back
GenecoA challenger energy retailer for a deregulated Singapore market
StockDayRomania's first B2B digital trading platform
Budureasca NoblePremium cuvées, printed on glass and sealed in heritage
Europa FMRefreshing the first national private radio station
GambrinusThe Local Vintage beer of the City
HomplexRenaming a gas-devices brand for the connected home
Ioana & MaoA logo for a maker of artisanal jams
NeumarktA medieval name, brewed modern
PlurivaA smooth, functional mechanism to the benefit of its customers
Patria BankA young bank with a mature identity
SilvaReviving a heritage Romanian beer brand
TransaviaRevitalizing the corporate brand of Romania's poultry leader
YTL GroupBuilding the Right Thing: a corporate brand for a Malaysian conglomerate
BIZ magazine Singapore issueAward-winning Singapore-inspired cover design
FrudisiacHandcrafted identity for a Scandinavian-style juice bar
Idea BankFresh banking from Poland
KlarwinLeaping to a higher reputation league of Fluid Perfection
National Football TeamA visual identity for Romania's national football team
Romanian Football CupInvigorating a longstanding competition while keeping its heritage
COSR & Team RomaniaA dual identity for the Olympic committee, ready for Rio 2016
TerrasignaGiving a pioneering Earth-observation company a brand as exacting as its science
Tezyo StoresA new name and store-brand for younger, urban footwear
BadsterA rule-breaking private-label energy drink, built to win on the can
Balvanyos ResortRelaxation and rejuvenation in the heart of the Carpathians
EqigenoA supplements range where science meets nature
HelpNetRepositioning a leading Romanian pharmacy chain
Interactive GroupHelping a leading Pakistani IT&C integrator grow a pan-Asian presence
Indygen for VodafoneA new telco brand for the smartly connected generation
Network One Distribution NODA flexible, dynamic identity for a distribution leader
Tall BallA sports-gear brand built from the values of the game
TunisianaRepositioning Tunisia's leading mobile operator around the customer's future
ÜbernutsA challenger brand in the nuts-and-seeds category
BitdefenderA decade of rebranding and design for a global cybersecurity leader
eMAGArticulating the e-commerce leader through branding
Senia MusicA retail identity for a musical-instruments store
VESA corporate identity rooted in Saxon craft heritage
BaudemanA private label, engineered like the products it carries
CuculandA cult ice-tea brand inspired by contemporary Romanian life
DedemanTwo decades building Romania's DIY leader and its private-label portfolio
QFortQuality and comfort from the largest window-frame maker in South-Eastern Europe
SavanaA premium paint brand reimagined, from barren to vibrant
QualiansA novel brand for corporate consulting, learning and development
PicasolA sunflower-oil brand designed to win on brand, not price
News radar
Join the Brandient community! Stay in the loop with innovative branding insights, exclusive design content, and inspiring case studies.
Stay in touch with Aneta's latest opinions — articles, interviews, and podcasts — on entrepreneurship, marketing, branding pioneering, leadership, and culturally meaningful current events.
Brandient Radar is a select and non-intrusive, low-volume newsletter.
Follow our flight path — sign up for our Radar newsletter today!
get in touch
Client? contact us
5 Mendeleev Street, 3rd floor,
Bucharest 010361
Expert? Join Us
Are you brimming with talent and unshaken by challenges? Then, consider this your invitation to join our elite team, dive into complex problems, and have the opportunity to see your work make a mark far and wide.
Please submit your cover letter and relevant credentials:
Click to e-mail Brandient Careers.
friend? follow us
Copyright © Brandient 2002–2026. All Rights Reserved.