Brio
An identity for an EduTech standardized-testing pioneer
Brio, the EduTech start-up, proposes a suite of digital standardized testing solutions, tailor-made for the Romanian education sector, to assess and prepare students from grades I to XII for exams.
The system’s credibility rests on a distinguished team of scientists — led by an esteemed educational psychologist, and drawing on the legacy of one of the global founding figures of standardized testing — giving a young product real scientific authority. Brandient partnered with Brio® to create a brand identity for this ambitious educational project, one with the potential to transform Romanian society.
As Brio® seeks to cement its position as a market trailblazer, it faces both immense responsibilities and tremendous opportunities. The strategy was to create a brand capable of pioneering the awareness and demand for the new category of digital educational services in the market, while addressing the various (sometimes contradictory) needs of the complex stakeholder groups.
Brandient designed Brio® to be highly accessible and user-friendly, with deployment primarily online via www.brio.ro, while enticing its younger audience with a sense of simplicity, accessibility, and cool appeal.
The chosen name, Brio®, represents not only "vitality or vigor of expression or performance" as defined by the Oxford Dictionary, but also resonates with the Romanian cultural association of triumphant success in examinations following diligent preparations.
The visual identity is anchored by a symbolic combination of an eagle and a pencil. This symbol captures two central ideas: first, an unwavering commitment to uncompromised service in the field of education, and second, a comprehensive, bird’s-eye view of the entire educational landscape, reflecting Brio’s ability to grasp and cater to the broad spectrum of educational needs.
Client:
Brio
Industry:
Technology and Telecom · Social Impact, Culture and Education
Project type:
New brand creation
Date:
2016
Services:
Brand Positioning, Brand Name, Narratives and Voice, Logo and Visual Identity Program, Corporate ID Program, Digital Design, Communication Design
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