BSM — Bucharest School of Management
A pro bono identity for a contemporary management school
After 1990, Romania had to form a generation of professional managers more or less from scratch, and the schools doing it had to look the part: credible enough to confer serious postgraduate degrees, yet modern enough to feel like a forward-looking business school rather than a heavy academic institution. The Bucharest School of Management, whose programs included a sought-after Romanian-Canadian MBA, needed an identity that carried both at once. Brandient created it pro bono, a clean, green logotype that reads as a serious institution without the weight of a traditional academic crest, signaling rigor and openness together. The work reflects Brandient’s long-standing support for management education in Romania.
Client:
Bucharest School of Management
Industry:
Social Impact, Culture and Education
Project type:
New Brand Creation
Date:
2005
Services:
Logo and Visual Identity Program
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