Edata
An organized face for a firm that deals in process and data
A consultancy that deals in business-process management sells something its clients cannot see, touch or easily compare — process, data, optimization. In a category that abstract, credibility is the product: the brand has to make an invisible expertise feel solid and trustworthy before a single engagement is signed.
Edata, a Romanian management-and-IT consultancy led by its founder, Cornel Vintilă, came to Brandient to sharpen exactly that. The work was an identity redesign — built on the equity of the firm’s preceding mark rather than starting from zero — and it did two jobs at once. A deliberately solid wordmark placed Edata among the serious, dependable firms its enterprise and public-sector clients expect to deal with. An open, multi-colored device of ascending, transparent forms signaled the other half of the proposition: a multidisciplinary advisory, optimistic and open to new kinds of problems, able to deliver solutions of different sizes and shapes.
The result gave an intangible business a confident, organized presence — credible enough for the demanding institutional buyers it served, without looking like just another technical supplier.
Client:
Edata
Industry:
Technology and Telecom
Project type:
Rebranding — Brand Upgrade
Date:
2009
Services:
Logo and Visual Identity Program, Corporate ID Program
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