Ekeep
A name for the move from paper to e-archive
Ekeep entered a category that barely existed yet: electronic document archiving, just as Romania’s e-archiving law arrived in 2007. The brief had three jobs at once — explain an unfamiliar back-office service, promise the benefit that actually matters (space and time saved against paper archives), and carry the ambition of the young team founding it.
Brandient’s answer was the name itself: ekeep — e for electronic plus keep, the act of filing and keeping documents — a name that states the category in one word and, to a Romanian ear, echoes echipă (team), a nod to the founders. A red, vertical-lined identity gave the service the energy and salesmanship of a young business built on speed, under the line Scan. Keep. Search.
Client:
Ekeep
Industry:
Technology and Telecom
Project type:
New Brand Creation
Date:
2007
Services:
Brand Name, Narratives and Voice, Logo and Visual Identity Program
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