Ella Bella

Naming, identity and packaging for a premium ready-meal range

Ella Bella belongs to the premium tier of Transavia’s chicken products, a range of ready-made dishes spanning schnitzels, nuggets, cordon bleu and burgers. Brandient created the name, the visual identity and the packaging design. Where most of the category spoke in functional terms, Ella Bella was conceived as a relaxed, comfortable lifestyle brand, seductive and elegant, made to confirm the producer’s leadership in the premium segment. Its packaging carries illustrations of modern, beautiful women, drawn in collaboration with French illustrator Marguerite Sauvage, lifting convenience food out of the purely utilitarian and giving it warmth and aspiration.

Note: Ella-Bella was later withdrawn from Transavia’s active portfolio, its segment reorganized under the Papane and Fragedo brands.

Note: Ella-Bella has since been retired from Transavia’s active portfolio.

Client:
Ella Bella (Transavia)

Industry:
Food and Beverages

Project type:
New Brand Creation

Date:
2007

Services:
Brand Name, Narratives and Voice, Logo and Visual Identity Program, Packaging Design

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