Geoklast

Data intelligence to address the booming innovative waste management solutions sector.

Klarwin, a regional leader in providing innovative fluids filtration and purification solutions, decided to address the market of B2B and B2P clients with a new digital data intelligence solution for leachate monitoring and control in waste management systems.  

The strategic challenge of the project was to position the brand, pioneering a new (services) solutions category. Given the innovative nature of the product, the potential environmental positive impact of embracing it, the transformative character of the legal framework, and the lack of education on the matter among public institutions — a key success factor resided in the brand’s capability to educate partners, advocate the subject and build a market, eventually.

The name Geoklast with its strong technical resonance and geo-physical connotations was completed by the descriptor “Landfill diagnosis systems” to clarify the field and state the core competence.

The brand’s visual identity has been designed within the environmental technology visual dogma with a green-blue mixed color palette, a clear wordmark, and a symbol able to create associations within innovation, digitalization, scanning, and monitoring of geological parameters.

Client:
Klarwin

Industry:
Manufacturing and Industrial

Project type:
New brand creation

Date:
2022

Services:
Brand Positioning, Logo and Visual Platform, Corporate Identity Program, Digital design

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