HR Club
A mark of membership and standing for Romania’s HR profession
In 2005, only a year after it formalized, Romania’s HR Club faced a young-profession problem: its mark had to do two things at once — give members the pride of belonging, and win public credibility for human resources with the three audiences the body needed on its side: HR practitioners, the business community, and government. Brandient’s framing positioned HR Club not as a guild but as a creator of value — the body that discovers and develops the human qualities a country’s future is built on (the work was presented under the line Valorificarea Calităților Umane, "valuing human qualities").
From that idea Brandient created the visual identity — a mark that signals membership and standing at once: a club its members are proud to belong to, and a credible voice for the profession in business and public conversation. The identity favors clarity and confidence over decoration, fitting a body whose authority rests on its people.
Client:
HR Club
Industry:
Professional Services
Project type:
New Brand Creation
Date:
2005
Services:
Logo and Visual Identity Program
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