Interra
A travel brand about discovery, not logistics
Interra entered a crowded travel market needing a brand that felt less like a booking desk and more like an invitation.
Brandient created the name — inter and terra, the space between lands — and a bright, mobile visual identity built around a pinwheel motif and a lime-green livery. The result reads as movement and curiosity rather than logistics, positioning the agency around the experience of traveling rather than the act of buying a ticket.
Client:
Interra
Industry:
Hospitality and HoReCa
Project type:
New Brand Creation
Date:
2004
Services:
Brand Name, Narratives and Voice, Logo and Visual Identity Program
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