Loyalia
A recruitment brand built on loyalty
Loyalia set out to compete in recruitment — a field where the relationship between people, employers and candidates is the entire product.
Brandient created the name, built on the idea of loyalty, and a confident visual identity carried by a forward-moving mark. The brand had to be both human and decisive: warm enough to stand for people’s careers, sharp enough to represent a firm that delivers on its placements.
Client:
Loyalia
Industry:
Professional Services
Project type:
New Brand Creation
Date:
2004
Services:
Brand Name, Narratives and Voice, Logo and Visual Identity Program
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