Nextebank
The updated strategy of MKB Nextebank, under a new management team, concentrated on serving liberal professionals and entrepreneurs with a refashioned product suite and streamlined operations.
The bank's reorientation towards these groups needed a fresh visual identity to encapsulate their dynamism, strength, and expertise.
The chosen name, Nextebank, signifies “next-generation banking” and aims to attract this targeted audience. Brandient's design team crafted an identity with distinct attributes that resonate with the customers' needs.
The cheetah, chosen as the bank's symbol, exemplifies speed, agility, and efficiency — promises MKB Nextebank aims to offer its clients.
The visual language, comprising speed stripes, a unique color palette, nickel textures, and a distinct retail identity, completes the semantic spectrum introduced by the symbol.
Client:
MKB
Industry:
Banking and financial services
Project type:
Rebranding
Date:
2013
Services:
Brand Audit, Brand Positioning, Logo Design and Visual Platform, Corporate Identity Program, Branded environment (space conceptual design), Brand guidelines
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