Olint
From a construction-materials depot to a home-improvement destination
Olint (SC Olint Com) is a family-owned construction-materials and home-improvement retailer founded in 1995 in Rădăuți, Bukovina, trading across bricks-and-mortar retail and online — a trusted regional supplier that had outgrown the "materials depot" frame.
Brandient audited the business, market and organization and repositioned Olint a category up — from generic construction-materials retailer to multi-specialist in home improvement. The strategy worked on two layers at once: a corporate layer projecting expertise, stability and a genuine "solver" personality that sets Olint apart from resellers who are merely salesmen; and a retail layer recasting the physical store as a destination — the Olint Megastore, an urban, large-format home-improvement experience built on customer experience, discovery shopping and a seamless link between store and e-commerce.
On that platform Brandient defined the brand’s attributes, personality, tone of voice and values, wrote a brand narrative including a 30th-anniversary manifesto, and set the direction for a ground-up redesign of the visual identity aligned to the new positioning. A reseller brand manual keeps the brand applied consistently across the distribution network, and a subsequent phase translated the strategy into the full identity and deliverables — logo, stationery, retail and in-store, and website — turning thirty years of local trust into a destination brand for a new generation of customers alongside its loyal trade base.
Client:
Olint Com (Olint Megastore)
Industry:
Retail and Consumer Services
Project type:
Rebranding — Brand Repositioning
Date:
2024
Services:
Brand Audit · Brand Strategy · Brand Positioning · Narratives and Voice · Logo and Visual Identity Program · Retail Design
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