Out of Stock
A heraldic emblem system for a local denim label — collectible crests built for the medium.
Out of Stock was a local Romanian denim label with ambitions in the aspirational "mainstream-up" tier — the territory of global jeans brands like Levi’s, Diesel and Wrangler. Lacking their heritage or scale, it had only one way to manufacture instant status: the mark itself. Brandient built the brand on the platform Out of ordinary, and reached for heraldry — collectible, status-conveying crests — to lend a young label the gravitas of a coat of arms.
At the center is the inorog (unicorn), chosen deliberately for the positive side of "surprising" — fantastic, rare and precious rather than menacing — alongside an explored family of dragons, horses and tribal engravings. The marks were drawn with a firm line and an elongated, galloping mane to read as emblems worth collecting, and the system was engineered for the medium: denim back-labels, embroidery, prints, emboss and metal. One of the marks was selected into the LogoLounge Master Library, Volume 2 (2010).
Client:
Out of Stock
Industry:
Retail and Consumer Services
Project type:
New brand creation
Date:
2008
Services:
Logo and Visual Identity Program; Brand Guidelines
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