Quickshot
Shot of flavor. Full of quality.
Trickshot is the upscale fun-dining concept that put a full restaurant and an entertainment floor — bowling, billiards, arcade games — under one roof, and grew the formula to four venues across Bucharest and Brașov. Its next opportunity sat outside that formula: a younger, dynamic, urban public with a different need — "I want to eat something good, fast." Serving it means quick service: counters, self-order kiosks, grab & go. The question in front of the owners was not what to design but how to enter — stretch the Trickshot name over a faster, cheaper format, or build something new.
Brandient was mandated to settle the brand architecture and to name the new business. Stretching Trickshot downward would put a premium experience brand behind a counter-service promise and erode the equity that makes the parent valuable; launching an unrelated name would start from zero trust. Brandient recommended the third structure: a stand-alone brand endorsed by Trickshot. The endorsement transfers the parent's hard-earned trust on day one, and the stand-alone identity gives the new business room the parent does not have — to scale beyond the mall ecosystem into street-food locations, music festivals and food markets.
The name carries the architecture. Quickshot says it plainly — the same, but faster: one word borrowed from the parent's sporting vocabulary keeps the family bond audible; one word promising speed stakes the claim in the quick-service category. The wit is Trickshot's; the territory is its own.
Client:
Entertainment Business Development (Trickshot)
Industry:
Hospitality and HoReCa; Food and Beverages
Project type:
New brand creation
Date:
2026
Services:
Brand Positioning, Brand Name, Narratives and Voice, Logo and Visual Identity Program, Branded Environments, Communication Design.
, Brand and Portfolio Architecture
The identity is built for the economics of convenience. The arrow at the heart of the wordmark — Quickshot hits its target — and the "by Trickshot" lockup, set in the parent's own colors, make the endorsement legible in the seconds a customer gives a self-order kiosk. The hardest-working surface is the box: in a grab-and-go business the packaging is the brand's billboard, riding out in the customer's hands, so it was designed a clear cut above the food-court standard — an honest-kraft family of colorful packs, the arrow turned into an invitation that points to where the box opens. Built as a family rather than a uniform, the system refreshes itself pack after pack while staying unmistakably Quickshot, turning every meal served into a brand impression the business does not have to buy.
Quickshot launched in Bucharest in 2026; the first unit is trading, with delivery already switched on. Trickshot's equity stays where it was earned — and the new brand is free to travel.
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