Setilă
A modern character for a Panciu table wine
Setilă had to make an everyday Panciu table wine likeable and memorable in a price-driven, low-engagement category. Brandient’s answer was a brand character: the name itself evokes Setilă, the giant of Romanian folklore known for a legendary, river-draining thirst — given a modern, friendly rendering that stands out on the everyday-wine shelf while still standing for genuine quality.
The wine is part of the Vinăria Natura (Domeniile Panciu) venture in Vrancea. Setilă sits at the everyday end of the winery’s multi-brand house, alongside Casa Panciu and the [[sagio]] range.
Client:
Setilă (Vinăria Natura / Domeniile Panciu)
Industry:
Food and Beverages
Project type:
New Brand Creation
Date:
2006
Services:
Logo and Visual Identity Program
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