Syntesio
A name built on synthesis, for enterprise software
In 2005, SCOP Computers — an IT distributor since 1990, by then one of the country’s top IT distribution groups, and part of the same group behind [[docentris]] — decided to compete where the stakes were highest: enterprise software of its own. The product was an integrated ERP suite with a built-in business-intelligence layer, developed in Romania. The business problem was credibility. An ERP purchase is an act of institutional trust — a company hands finance, inventory, sales and reporting to a single system for years — and buyers extending that trust defaulted to the global software giants. A locally built suite would be judged first on whether it looked like their peer, or like a local utility.
Brandient created the name and the identity to close that gap. Syntesio is built on synthesis — the bringing-together of a company’s operations into one system — so the name states the product’s promise before a single demo is run. The identity carries the same intent: the deliberate, enterprise composure of an international software name, giving a Romanian-built product the standing to be shortlisted against the giants rather than excused as the local option.
The proof is durability. Two decades on, Syntesio still trades under the name Brandient created, sold and implemented by Chara Software, the SCOP group’s business-software arm, running the day-to-day operations of Romanian trading and services companies. For enterprise software — bought for the long run — a name that lasts as long as the system is the outcome that matters.
Client:
Syntesio (Scop Computers)
Industry:
Technology and Telecom
Project type:
New Brand Creation
Date:
2005
Services:
Brand Name, Narratives and Voice, Logo and Visual Identity Program
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