Unirea
Modernizing the cooking-margarine leader without losing it
Undisputed leader of the cooking-margarine category for more than a decade, with a loyal base, Unirea nonetheless lacked appeal and modernity in its packaging. With global brands competing aggressively for shelf space, Brandient recommended a two-stage design strategy, implemented across 2009 and 2011.
The challenge was to preserve the recognizable equity — the logo, the colors, the fonts — while adding appeal, visibility and modernity to better support the brand’s leadership on the market.
The two stages ran across the Unirea range rather than a single pack, holding the line together with one recognizable system across formats so the leader never disoriented its loyal buyers.
Client:
Orkla Foods Romania
Industry:
Food and Beverages
Project type:
Design Upgrade
Date:
2009, 2011
Services:
Packaging Design (two-stage, 2009 & 2011)
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