Verida
A new financial brand built on the Latin word for truth
Verida Credit was a new non-banking lender entering Romania’s crowded, fast-growing home-credit market in 2008 — a newcomer that had to look credible and approachable at once: the elegance and expertise of seasoned bankers, with the accessibility of a mass-market brand. It came backed by blue-chip financial shareholders. Brandient’s answer was radical simplicity.
The name Verida draws on the Latin veritas (truth), standing the institution on transparency, originality and honesty — a new business conduct merging professional expertise with a flexible organization close to its clients.
That is rendered in a single confident device: a dynamic blue V in a modern yet organic typeface, carried from the corporate brand through into the retail experience.
Client:
Verida
Industry:
Banking, Financial Services and Fintech
Project type:
New brand creation
Date:
2008
Services:
Brand Name, Narratives and Voice
Logo and Visual Identity Program
Branded Environments
Other featured projects
News radar
Join the Brandient community! Stay in the loop with innovative branding insights, exclusive design content, and inspiring case studies.
Stay in touch with Aneta's latest opinions — articles, interviews, and podcasts — on entrepreneurship, marketing, branding pioneering, leadership, and culturally meaningful current events.
Brandient Radar is a select and non-intrusive, low-volume newsletter.
Follow our flight path — sign up for our Radar newsletter today!
get in touch
Client? contact us
5 Mendeleev Street, 3rd floor,
Bucharest 010361
Expert? Join Us
Are you brimming with talent and unshaken by challenges? Then, consider this your invitation to join our elite team, dive into complex problems, and have the opportunity to see your work make a mark far and wide.
Please submit your cover letter and relevant credentials:
Click to e-mail Brandient Careers.
friend? follow us
Copyright © Brandient 2002–2026. All Rights Reserved.