Vita
A fruit-juice range refreshed without losing its following
Vita is the flagship juice and nectar brand of Orhei-Vit, the market leader in Moldova — one of the best-known brands in the country, but pressed by intensifying competition and an increasingly cluttered shelf. In this category packaging is the primary communication vector, so Brandient’s brief was to revitalize Vita through its packaging: reassert its natural, high-quality equity and win the shelf without alienating a loyal following. It was the revitalizing half of a dual Orhei-Vit project that also created a new premium directly-squeezed juice line, launched in 2007 as Gustos.
Brandient rebranded Vita and redesigned its packaging for on-shelf standout, anchoring the range in an illustrated "stamp" device that carries associations of tradition and quality across the line.
Client:
Orhei-Vit
Industry:
Food and Beverages
Project type:
Design Upgrade
Date:
2006–2007
Services:
Logo and Visual Identity Program, Packaging Design
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