Wiesana
A fresher shelf presence, a step up in the margarine market
Launched in September 2011, Brandient’s new packaging for Wiesana margarine repositions the well-known local brand into the mainstream up-market segment, on a promise of freshness and quality.
The redesign marks an important shift in the brand’s image; together with an improved formula it enriches the brand experience. A new pack shape and superior printing — opening up more space to communicate — allowed a seductive, lively and fresh design for a modern, active, health-conscious consumer, restating Wiesana’s ambition to be one of the leading players in the Romanian margarine market.
Client:
Orkla Foods Romania
Industry:
Food and Beverages
Project type:
Rebranding — Brand Repositioning
Date:
2011
Services:
Packaging Design
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