Impetum Group
A decade of brand creation for a Malaysian conglomerate — the parent brand and its brands
YTL Corporation is a Malaysian-headquartered conglomerate spanning utilities/energy, cement, hospitality, property and consumer brands, with operations reaching Singapore, the UK, Australia and beyond. Brandient has been YTL’s brand-creation partner across the group for roughly a decade — designing the parent corporate brand and a series of subsidiary brands.
This is the relationship hub. The flagship engagement — the YTL Group corporate brand refresh (2015–16) — has its own case (`ytl-group`). Each brand below is its own Brandient project.
YTL Group corporate brand refresh (2015–2016) — for the Group’s 60th anniversary: brand audit, the brand idea "Building the right thing," the five corporate values, portfolio brand architecture, and the revitalized corporate identity. Adopted wholesale and still YTL’s live corporate brand a decade later. → see case `ytl-group`.
Geneco (Singapore, launched 2018) — Brandient created the brand for Singapore’s newly opened B2C retail-electricity market (a Seraya Energy subsidiary); TBWA deployed the Brandient-conceived identity into the launch communications.
From Skin to Soul (2018) — Brandient created the brand for Mangosteen’s vegan, additive-free body-care range.
Ryt Bank (core identity; bank launched 2024–25) — Brandient created the core identity for YTL’s AI-native South-East Asia digital bank (YTL Digital + Sea).
Kindity — Brandient created the brand (Kuala Lumpur early-education brand, linked to YTL via YTL Foundation).
YTL Places — Brandient created the brand (name, strategy, identity) for YTL’s UK property venture and its Bristol/Brabazon regeneration. → see case `ytl-places`.
YTL Foundation (brand image, ~2020) — Brandient created the brand image for YTL’s philanthropy/education arm.
Client:
YTL Corporation
Industry:
Conglomerates and Brand Holdings
Project type:
Brand and Portfolio Architecture
Date:
2015–2025
Services:
Brand Strategy, Brand and Portfolio Architecture, Brand Name, Narratives and Voice, Logo and Visual Identity Program, Corporate ID Program, Packaging Design, Digital Design, Brand Guidelines; Brand Name, Narratives and Voice
Other featured projects
News radar
Join the Brandient community! Stay in the loop with innovative branding insights, exclusive design content, and inspiring case studies.
Stay in touch with Aneta's latest opinions — articles, interviews, and podcasts — on entrepreneurship, marketing, branding pioneering, leadership, and culturally meaningful current events.
Brandient Radar is a select and non-intrusive, low-volume newsletter.
Follow our flight path — sign up for our Radar newsletter today!
get in touch
Client? contact us
5 Mendeleev Street, 3rd floor,
Bucharest 010361
Expert? Join Us
Are you brimming with talent and unshaken by challenges? Then, consider this your invitation to join our elite team, dive into complex problems, and have the opportunity to see your work make a mark far and wide.
Please submit your cover letter and relevant credentials:
Click to e-mail Brandient Careers.
friend? follow us
Copyright © Brandient 2002–2026. All Rights Reserved.