Ekonomic

Identity and packaging for a value paint range

Fabryo — freshly rebranded by Brandient from Guzu Chim — was building out a full paint portfolio, and needed a credible weapon at the value end of the shelf. The strategic problem was balance: a budget range has to look honestly affordable, but if it looks cheap it drags the parent down, and if it is too quiet it gets ignored next to Fabryo’s premium Savana. Ekonomic had to win price-conscious buyers without cannibalizing the premium line or cheapening the house.

Brandient gave it a distinct, high-visibility identity and packaging system. The wordmark is a custom lowercase mark whose k is reworked into paint droplets — built for maximum shelf standout — approved in a set of flat colors used as a coding device across the range, so each product type is found at a glance while the line still reads as one. Every pack carries the Fabryo hexagon as an endorsement, placing Ekonomic clearly within the parent’s architecture: an affordable range, openly backed by a serious paint maker.

Client:
Ekonomic (Fabryo)

Industry:
Non food and CPG

Project type:
New Brand Creation

Date:
2006

Services:
Logo and Visual Identity Program, Packaging Design

Picasol

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