Super Bee
A character to front a tradition-bound honey brand
Super Bee is the brand ambassador Brandient created for honey producer Apidava.
Conceived as a character rather than a logo alone, Super Bee carries the company and its products across online channels and events — a friendly, recognizable face for a category that usually trades on tradition.
Client:
Super Bee (Apidava)
Industry:
Food and Beverages
Project type:
New Brand Creation
Date:
2007–2008
Services:
Brand Name, Narratives and Voice, Logo and Visual Identity Program
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