Zzato
A corporate name for an international food venture
For a Romanian food entrepreneur intent on selling branded products on international markets — not only at home — the company name is a strategic choice, not a formality. It has to travel: phonetically neutral, easy to say across languages, ownable as a trademark, and broad enough to sit above a portfolio of product brands rather than tie the company to any single one.
Brandient created Zzato as exactly that — a distinctive, borderless corporate name for the venture behind the launch of the Kidokka food brand, carrying no national baggage and ready to umbrella whatever the company built next.
Client:
Zzato Corporation
Industry:
Food and Beverages
Project type:
New Brand Creation
Date:
2007
Services:
Brand Name, Narratives and Voice
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