Clients & brands

We create and build signs of value for our clients—that is brands generating sales performance, market recognition and corporate reputation. Here are some projects and case studies where our knowledge, expertise and creativity have made a difference. Whatever professional accolades we may gather on the way, the ultimate measure of our success is the value achieved by our customers' brands.

 Technology and Telecom
bitdefender
The world’s leading antivirus solution embraces a bold new brand identity: the legendary symbol of the Dacian Dragon-Wolf.
 Technology and Telecom
bitdefender-enterprise
Bitdefender B2B division completes visual identity reconstruction including a comprehensive visual taxonomy of objects and relations employed in data systems, deploys new website.
 Industrial and Manufacturing
casa-noastra
QFort, the brand we created for the largest PVC windows factory from South-Eastern Europe, Casa Noastra, rose to become a household name and a textbook business success story.
 Financial Services
cec-bank
Brandient has completed the rebranding process of the prestigious Casa de Economii si Consemnatiuni, Romania’s oldest bank.
 Retail
dedeman
After 10 years on the market, Dedeman had become a trustworthy partner for those eager to build, renovate or decorate—and in 2007 they decided to expand nationally and commissioned Brandient for the rebranding. In 2011, Dedeman is the leader of the DIY retail network in Romania, leaving behind strong international chains.
 Food and Beverages
domeniul-coroanei-segarcea
Domeniul Coroanei wines are highly ranking and multi-awarded at prestigious international wine competitions, and probably the most commendable representative of the new Romanian wines. In 2010, the Domain became purveyor to the Royal House of Romania—reinstating its ancient tradition.
 Retail
domo
Domo, the leading retailer on the Romanian home appliances and electronics market, entrusted Brandient with the rebranding process and with subsequent upgrades of its identity and brand communication platform.
 Retail
emag
Online Shopping Joy — eMAG needed to express its leadership through the levers of branding in order to conquer also share of heart, without losing the accumulated brand equity.
 Consumer Goods
fabryo
An entrepreneurial paint & lacquer company had grown for the past 10 years from a modest start-up to becoming a top player on the Romanian market. Attracting new financial investors and closing a technological partnership with DuPont strengthened the need for a modern approach to the brand.
 Healthcare
glaxosmithkline
The take-over of Europharm by the global corporation GlaxoSmithKline (GSK) prompted the local pharmaceutical company to look for an identity up to its reputation and new corporate family.
 Technology and Telecom
indygen
Indygen is an innovative way to build and secure the relationship with young consumers, amid major technological disruption facing the telecom industry. The brand has been created to serve the specific interests, motives, aspirations, challenges and lifestyle of the Romanian youth, and the product behind the brand is more than a new telecom offer, it is a digital platform capable to sustain an...
 Financial Services
nextebank
The new management team of MKB Nextebank decided to focus their business strategy on liberal professionals and entrepreneurs with a redesigned product portfolio and simplified procedures.
 Technology and Telecom
orange
The Orange Communication School, initiated and sponsored by Orange Romania, appealed to young graduates and business aspirants with very good curricular results and with a special interest in communication.
 Sports and Entertainment
rugby-romania
The new management of the Federation—mostly former rugby players—made a convincing case for bringing the national team back in the game and to its former glory.
 Technology and Telecom
siveco
Brandient has been hired to advise and cooperate with Siveco's Board to refresh and underline the new international stature of the brand.
 Food and Beverages
transavia
The Romanian entrepreneur Ioan Popa founded Transavia in 1991, with the vision of becoming the leader of the poultry category in Romania and one of the most important players on the European food market.
 Technology and Telecom
vodafone
Brandient was commissioned to localize the global Vodafone brand and to design accordingly the creative platform in order to sustain the brand’s local promise.